As part of The Drum Network's mission to share our members' expertise with the wider world, we're happy to present the latest in a series of our '10 questions with...' series, this time featuring insights from Sarah Sproston, client services director at Space & Time.
What was your first ever job?
Freeman Hardy Willis, measuring children’s feet and selling slippers to the elderly population in Surbiton on Saturday mornings when I was 15! My first media job was with Sandy Gil and Peter Jones at their previous agency, so I’ve come full circle being back in Reigate at Space & Time which feels like coming home!
Which industry buzzword annoys you most?
Reaching out and surprise and delight – shudder!
Who do you find most interesting to follow on social media?
Brene Brown for inspiration and hope. And my guilty pleasure is Jonathan Pie.
Highlight of your career (so far?)
Using my skills to support the growth of a charity close to my heart, Stripey Stork, who support families experiencing poverty.
What piece of tech can you not live without?
My iPhone. It’s in my hands almost 24/7.
Who or what did you have posters of on your bedroom wall as a teenager?
Morten Harket and Prince.
In marketing, what needs to change soon?
We need to talk more honestly to help us work more effectively as human teams. I’m bringing this ethos to Space & Time, building strong relationships with clients and supplier partners alike in order to deliver media & beyond.
What is (in your opinion) the greatest film/album/book of your life?
I read Invisible Women by Caroline Criado Perez last year and it opened my eyes to the data bias women live with every day. In most cases it is a totally unintentional bias but when the world seems to be designed around the default male, I feel it’s important to challenge this to make change happen. Ironically, the iPhone I referenced above is so large, it cannot be used by me in one hand…
What's the best piece of advice you have ever been given?
I had the pleasure of attending an event at which Sam Conniff was speaking. Sam is author of the book, “Be more pirate”. Firstly, it was a fascinating insight into what pirates were really like, for instance, did you know they believed in same sex marriage? They were ahead of their time, they challenged the norm and wholeheartedly believed in diversity. For me, the challenge to “Be more pirate” is one I’ve really taken to heart.