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Neither fit nor first: have the slimmed down gyms got Fitness First on the ropes?

Across the country millions of new year’s resolutions will have been made in the past few weeks, with a large proportion revolving around getting fitter over the coming 12 months.

In recent years, the gym market has become increasingly competitive with companies vying for sign-ups offering a more functional experience and month-by-month subscription packages as opposed to long-term commitments.

So this week The Drum’s Mystery Shopper looks at how the gym market (as opposed to the health club market) is shaping up and sees which brands are fit and which need to up their workout rate.

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