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Are the online successes of Zara and Boohoo set to continue or could they soon find themselves out of fashion?

James Hammersley compares the ecommerce performance of the companies in the headlines against their key competitors and benchmarks them to find the real winners & losers.

Over the past months, news in the fashion industry has been pretty gloomy but in the last couple of weeks we have seen positive news from Zara and Boohoo, with both companies posting better than expected results.

In order to discover whether their success in this competitive market is set to continue, The Drum’s Mystery Shopper has compared the online performance of Zara and Boohoo against three of their closest industry competitors. The conclusions suggest that whilst they may have had a good 12 months they are not setting the pace.

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