Instagram's poorly executed update won't win back users
Instagram sent this plain text email:
You can read our blog post that highlights some of the key updates. And remember, these updates don’t change the fact that you own your photos that you post on Instagram, and our privacy controls work just as they did before.
Whether this was intended to reassure those who missed the retraction some days after or to negate further criticism from those who have lost their trust in the application I'm unsure (probably both). However, I feel as though this is a poorly executed update and it won't win back a large number of users.
A plain text email is the right medium when communicating a service update as it ensures a maximum reach, but more creative measures could have been taken to dress this reminder up.
It could be the case that they feel their integrity is so far gone that clarity was more important. I'm certain most people who have decided to abandon the service have done so already.
Perhaps once Instagram initiates these terms they will be able to work on more creative solutions to engage with users. I'm sure the update was meant to achieve in the first place.
Has this announcement reassured you that your photos are in safe hands? Or do you think that this has been blown out of proportion? I'd be interested to hear from you.
Follow Dan on twitter @dangrech.