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Instagram users down by half following copyright announcements, with changes to come into effect this month


By Ishbel Macleod | PR and social media consultant

January 15, 2013 | 2 min read

It has been announced that the number of daily users of Instagram has dropped by about half in the past month, following the announcement that there would be

/news/2012/12/19/instagram-debate-suicide-note-or-sensible-policy-drum-looks-what-happening-photo">a change in terms and conditions.

The AppStats figures show that 16.35 million people were using Instagram every day on 17 December, the day before the announcement was made, with the number dropping to about 15.88 million on 19 December.

The figure has fallen since then, and on January 12 sat at 7.81 million.

With the new terms and conditions set to come into effect on Saturday, 19 December, Instagram has rubbished claims that usage has fallen.

A spokesman said: “This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram.”

Instagram has released an email this morning explaining the changes: “Our community has grown by many millions of people since we wrote our original Terms of Service and Privacy Policy. As we announced in December, we have updated our Terms of Service and Privacy Policy. These policies also now take into account the feedback we received from the Instagram Community. We’re emailing you to remind you that, as we announced last month, these updated policies will be in effect as of January 19th, 2013.

“You can read our blog post that highlights some of the key updates. And remember, these updates don’t change the fact that you own your photos that you post on Instagram, and our privacy controls work just as they did before.”

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