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Tout, Twitter for Video?

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By Colin Gilchrist | Digital Strategy Planner

July 9, 2011 | 3 min read

Tout enables you to quickly update your profile and or Facebook and Twitter with real-time short video status updates, captured from smart phones. Instead of 140 characters you get 11 seconds… The usual stuff of find and follow friends, family and people who interest you and get notifications as they “Tout” new moments from their lives or liberated from Youtube.

One of the interesting elements for me is their use (amongst a couple of others) of Darren McMullen a young Scottish guy that made it huge in Australia (host of MTV, Minute to Win it…), subsequently been hosting “Love in the Wild” for NBC in Los Angeles and is about to start shooting in London for another reality show – if they ever needed a globe trotting public face, he was a great find. You need only read his tweets or follow his Facebook page to know he’s doing them a favour – very entertaining.

By March this year Tout had raised $2 million in funding from Li Ka Shing’s Horizons Ventures, Anduin Ventures, Seavest Venture Capital and SRI. It had a six-person team (now looking for more) headquartered in the Founders Den in San Francisco, and a pretty impressive advisory board that includes Brightroll Founder & CEO Tod Sacerdoti, former Google VP of Marketing and Spinner.com founder Scott Epstein, CoTweet and Spinner CTO David Bill and Writely founder Sam Schillace.

Is it packing too much power for a too obvious solution?

Does it solve a problem?

What opportunity for advertisers does it represent?

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