I’ve harped on a number of times about the importance of using blogs in your social media strategy. The role they play in tying all the elements together creating a hub for all those links for your various social platforms.
When carrying out some research recently I came across a short video by Thomas Mahon, who incidently is a Saville Row tailor, his store or operation is called “English Cut“. Thomas was feeling homesick back in 2005 and moved his operation form Saville Row to Cumbria – he was told he’d go bust in 18 months but with a fan like Hugh Macleod on his side he’s never looked back. Thomas describes the difference between a website and a blog beautifully.
A website is an image – we all want a good image – we do our best to present ourselves in the best light – and as such sometimes tell half truths.
A blog however to be successful has to be a reflection – it’s difficult to hide or cover up, it’s baring your soul and people can often see the truth about you.
So obviously there’s a big difference between image and reflection and as such there is room for both; don’t you think?