Website versus Blog

Studied art and fashion design at Manchester then Westminster University. In the past 15 years Colin has been part of the buying team at Burberry, an Angel Investor, corporate film and TV producer, and for the last 6 years has run his own digital agency. An online social adoptee from 2005. He’s an exhibited artist.

I’ve harped on a number of times about the importance of using blogs in your social media strategy. The role they play in tying all the elements together creating a hub for all those links for your various social platforms.

When carrying out some research recently I came across a short video by Thomas Mahon, who incidently is a Saville Row tailor, his store or operation is called “English Cut“. Thomas was feeling homesick back in 2005 and moved his operation form Saville Row to Cumbria – he was told he’d go bust in 18 months but with a fan like Hugh Macleod on his side he’s never looked back. Thomas describes the difference between a website and a blog beautifully.

A website is an image – we all want a good image – we do our best to present ourselves in the best light – and as such sometimes tell half truths.

A blog however to be successful has to be a reflection – it’s difficult to hide or cover up, it’s baring your soul and people can often see the truth about you.

So obviously there’s a big difference between image and reflection and as such there is room for both; don’t you think?

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