New consumer survey highlights in store shopping expectations

As the modern shopper has matured, and their expectations with it, the personalized experiences they receive can often feel stuck in an era of dial-up

Throw in the paradigm shift that is the COVID-19 pandemic and the instantaneous shifts in purchasing journeys it has affected, coupled with years of digital advancements happening in mere months, and it’s never been more vital that retailers have the right marketing technology to traverse the void between customer expectations and experience.

The Ecommerce Consumer Behavior Report, published by 9 Shopify partners, sheds light shopper expectations as we hopefully emerge from the Covid-19 pandemic.

With the software tides perpetually changing, there is a tangible sense of dread for retailers that current infrastructure cannot hold pace. Retail CMOs are all too keenly aware of these challenges — spinning plates, trying to deliver truly excellent digital experiences to customers, while being cognizant of the need to coordinate these efforts with their CTO to ensure the organization is evolving in sync.

In the latest episode of Tinking Caps, we dig into this topic and share what you need to know in less than 10 minutes.

Watch the full video here