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By Audrey Kemp, LA Reporter

May 8, 2024 | 2 min read

A charming short film encourages people worldwide to put a little love for the planet in their cups.

Coffee lovers, rejoice: Nescafé Canada has just served up a delightful new campaign that’s not just about brewing the perfect cup of joe but also about reducing energy consumption one kettle at a time.

In ‘80°C – Make Your World,’ viewers embark on a global journey, witnessing diverse morning brew rituals from RV kitchens to ornate Arabic homes, all prepared at 80°C (186°F) instead of the usual 100°C.

The talented Omri Cohen, known for his work on Nescafé’s previous campaigns ‘How the World Says Coffee’ and ‘Jars,’ directed the film, which aims to effect global change.

According to the brand, 5,700 cups of coffee are consumed worldwide every second. Now, imagine if each of those cups were made with just a little less energy. That’s precisely the goal of Nescafé’s campaign.

Simply boiling your kettle at 80°C instead of 100°C can significantly affect energy consumption, saving up to 15.9 kWh of electricity each year. That’s not just a drop in the coffee pot; it’s enough to power your laptop for 398 hours, enjoy your favorite shows on a 50” LED TV for 199 hours or keep your refrigerator running for 265 hours, according to the campaign’s website.

The campaign was crafted by Courage, an indie agency backed by No Fixed Address.

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