Ad of the Day: Real estate mural addresses odyssey-like challenge of buying a home
The out-of-home project is targeting buyers in New York City. It manages to stand out amid a sea of distractions with its intricate painting and hidden messages, landing it our Ad of the Day.
Mother's work for StreetEasy / Mother
Real estate company Street Easy has created an epic mural that compares buying a property in NYC to an epic odyssey, spotlighting the twists and turns of the ever-changing market.
The artwork has a brilliant mix of ‘old meets new’ by taking inspiration from Renaissance paintings and combining them with modern scenes of everyday life. The project highlights that the homebuying process still seems as unreachable as a work of art, locked away in a museum for only a select few to enjoy – this then enables StreetEasy to position itself as a solution.
In a fun twist, each piece of artwork contains Easter eggs only New Yorkers will recognize, including Dan Smith Will Teach You Guitar and Leh-Boy, demonstrating a sense of good humor.
It’s the first piece of work from ad agency Mother New York for StreetEasy. The artwork was created by Buck.