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Gary Vaynerchuk to headline The Drum Live US in New York this May

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By Richard Draycott, Associate Editor

March 7, 2024 | 4 min read

The renowned social media commentator will share his insights on the future of marketing on-stage alongside CMOs from Bacardi, Tinder, Heineken, Uber and more as The Drum’s immersive in-person event heads to New York.

Gary Vaynerchuk

Gary Vaynerchuk to appear at The Drum Live US event in New York in May

Sponsored by Kantar and Stagwell, The Drum Live US promises to be an unmissable, day-long opportunity for US-based marketers to learn from and share ideas with many of the world’s most forward-thinking and innovative brands, agencies and tech leaders.

The carefully curated schedule for the day will enable attendees to meet and interact with speakers as well as members of The Drum’s US and UK editorial team so visitors can challenge the status quo and uncover the secrets to driving better results in marketing’s new age.

On-stage sessions will include in-depth discussions uncovering how generative AI is changing marketing and what marketers do; how brands and marketers should navigate the cookie-less future; how brands can make the most of the opportunities that exist in the growing retail media space; how organizations can incorporate sustainability into their business and marketing strategies so it doesn’t feel like an add-on to your consumers and what the future of marketing holds for us all.

Sharing insights alongside VaynerMedia founder Gary Vee will be Melissa Hobley, global CMO at Tinder; Laila Mignoni, global vice-president of creative at Bacardi; Jonnie Cahill, CMO at Heineken USA; Dorothy Ann Advincula, global lead of measurement and insights at Uber Advertising, Laurence Newall, managing director for the Americas at Brand Finance and Carmela Fournier, VP & general manager of data at Comcast Advertising, with more expert speakers to be announced in the weeks ahead.

The Drum Live UK took place in London in September 2023 and featured speakers and contributions from global brands, including Canada Goose, Calvin Klein, HSBC, Dunkin’, Skyscanner, Deliveroo, Reckitt, WPP, Hyundai, Kimberly-Clarke and more.

Speaking of launching The Drum Live into the US, Lynn Lester, managing director of The Drum Events, said: “As the name suggests, The Drum Live is a dynamic in-person event that brings ambitious professionals from brands, agencies, tech providers and the wider business community together to share insights and ideas and make beneficial business connections to help move their business forwards.

“The Drum Live UK events have always been incredibly well received and I know that marketers in New York, and those based in cities across the USA, will find the event informative, inspirational and a damn good use of their time away from the office. More brand speakers will be announced in the coming weeks, so make sure you keep checking The Drum Live US homepage to find out more details.”

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