KFC’s vertically gifted Tower Burger is too tall for TV
Soundtracked by noughties rockers Disturbed, the spot is the work of long-time agency Mother.
To promote its Tower Burger, KFC has launched a new ad campaign that shows off the chicken sandwich in all its glory. The video spot comes with a warning that it is just too tall for TV while showing a close-up shot of the burger.
The camera then pans vertically to fit in more of the burger, which includes a hash brown, cheese and chicken.
The campaign takes a playful approach to media placement, rotating the Tower Burger 90° to fit horizontal screens and reorientating billboards to fit vertical posters.
“With this latest campaign, we’re heroing our ‘vertically gifted’ Tower Burger, a burger so unique we had to completely rethink our approach to traditional advertising just to make it fit,” says Phoebe Syms, brand manager at KFC.
“It was a tall order, but from all-new out-of-home special builds to head-turning horizontal ads, we’ve done our Towers justice, showing that there’s one burger that rules the roost, standing head, shoulders and hash browns above the rest.”
On social media, ‘regular towers’ will be given a makeover, including the Blackpool Tower.