Berlin beer brand spoofs viral Jeremy Allen White CK ad to make it more relatable
The Bear actor has been replaced by a stocky red-headed fella who takes the city by storm.
Craft beer maker Brlo is saying ‘Yes, chef!’ to Dry January by touting its alcohol-free offering in a very tongue-in-cheek fashion. Capitalizing on the now-infamous Calvin Klein ad that saw The Bear star Jeremy Allen White take New York City by storm, the German brewer is taking the internet by storm with its realistic spoof.
Posted to X, the sassy spot sees a fuller-bodied, red-haired man strut his stuff through Berlin as he strips down to his tighty whities.
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Eventually, he removes his underwear altogether and relaxes on a replica red couch while sipping a beer as viewers clearly see Berlin’s iconic TV tower in the distance. Thankfully, his modesty is pixelated.
On social media, the brand wrote: “Full-bodied, juicy and without the headache the morning after, it’s the perfect choice – not just in Dry January.”