By Audrey Kemp, LA Reporter

January 4, 2024 | 2 min read

Shot by Mert Alas, The Bear star shows off the revamped Calvin Klein underwear collection in his native New York.

Brace yourselves, fans of Hulu’s series The Bear, for Jeremy Allen White is cooking up something new this year: a debut partnership with legendary fashion house Calvin Klein.

The brand today unveiled its Spring 2024 campaign, which sees White donning its iconic underwear. In the campaign, the 32-year-old actor is captured against the skyline of his hometown of New York City by Mert Alas, a photographer known as one half of the duo Mert and Marcus. He was styled by Emmanuelle Alt, former editor-in-chief of Vogue Paris.

The Spring 2024 Men’s Underwear Collection, as flaunted by White, breathes new life into classic Calvin Klein designs, logos and materials, while emphasizing “modern innovation and sensuality in its purest form,” according to the brand.

The campaign and collection launch today, while social content and high-impact out-of-home placements around the globe will continue to roll out throughout the week.

The brand says future elements of the Calvin Klein Spring 2024 campaign will “highlight dynamic talent in standalone vignettes.”

According to the brand performance platform Kantar Marketplace, this ad is very likely to break through and be remembered, as well as being highly engaging.

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