Ad of the Day: Scientists disappear in photochromic True Detective ad
Poster marks the return of True Detective: Night Country, the fourth season of the popular crime drama.
Streaming service Now has unveiled an innovative outdoor ad made with light-sensitive paint, creating a unique day-to-night transformation.
The activation at London’s Old Street features silhouettes of the eight men who operate the Tsalal Arctic Research Station and vanish without a trace in the first episode of the season.
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Jamie Schwartz, director of brand and marketing at Now, said: “What better way to mark the return of True Detective than by bringing the show’s storyline to life through an immersive build? The billboard ad leaves the audience in no doubt that the new season will be full of mystery and suspense.”
The campaign was a collaboration between Stink Studios, Rapport Impact and Global Street Art.
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