Ad of the Day: Apple touts clever iPhone features with two relatable spots
Tech giant has added to its ‘Relax, it’s iPhone’ campaign with two new ads.
Apple is highlighting two benefits of its latest phone device: the all-day battery life and its check-in tool.
The latter features in a short spot that many parents will empathize with, showing a father nervously watching as his daughter pulls out of the driveway, ready to drive to school for the first time. As he anxiously waits to hear she got to her destination safely, a notification pops up on his phone, letting him know she has checked in.
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The other ad in the series features another father, this one patiently filming with his iPhone as his young son repeatedly fails to karate chop through a wooden plank with his bare hands. As the day turns into night, the determined boy does not want to give up. Good job the phone battery is still going strong.
The ads were created in-house by Apple. They will air during the College Football Playoffs and across social media.
Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.