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Ad of the Day: Post Malone and Dua Lipa front Amazon’s ‘It’s on Prime’ billboards


By Amy Houston, Senior Reporter

January 17, 2024 | 2 min read

The outdoor ads have fun with pun-laden posters.

Post Malone and playing cards

Post Malone in an Amazon ad / W+K

Wieden+Kennedy’s latest push for Amazon’s ‘It’s On Prime’ campaign features a whole host of recognizable faces, with US rapper Post Malone and pop princess Dua Lipa among the celebrities featuring on billboards alongside everyday items such as playing cards and popcorn.

The pun-laden posters went live across New York and feature lines such as ‘From game changers to card games. It’s on Prime,’ which appears under a diptych of Malone and a deck of playing cards, and ‘From snacks to music. It’s on Prime,’ which is accompanied by photographs of Lipa and a popcorn maker.

This out-of-home push follows two ads from the Jeff Bazos-owned brand that launched at the top of the year and showed how customers could kick-start new interests and hobbies in 2024.

The campaign is also supported by paid social and digital display.

Dua Lipa
Amazon billboard
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