Ad of the Day: Climate change is the stuff of horror movies in latest Greenpeace campaign

With their unconventional portrayals of issues such as plastic pollution, oil production and deforestation, the films depict absurd yet close-to-reality scenarios and raise awareness of the need to “change the scenario” of the current crisis without delay.

‘Death Forestation’ addresses the connection between the growing demand for soy and the destruction of ecosystems in regions such as Brazil, ‘Plastic Attack’ highlights how plastic waste is widening social inequalities and destroying biodiversity, while in ‘Total Love’ a romantic moment is ruined thanks to our ongoing reliance on fossil fuels.

Laurence Veyne, director of communications at Greenpeace France, said of the films: “We want to raise awareness of the urgent need to change the scenario of ecological disaster. To write a different story, we need to radically change the rules of our system, which is exacerbating climate change, widening inequalities and destroying biodiversity: on our site, we propose to go further via a wide range of possible actions so that every one of us can commit with Greenpeace to building this other scenario to ensure, for us and future generations, a viable future.”

Charles Flamand, creative director of La Chose, added: “The common good deserves big ideas to move forward. That’s why La Chose has always stood by the side of great causes, designing communicative initiatives capable of transforming behavior and engaging diverse audiences through the encounter of meaning and surprising expression. Through this campaign, we invite you to ‘change the scenario’ with Greenpeace in the face of the climate emergency. The originality of this statement is that beneath the humor and cruel irony lies meaning, as well as a positive definition of Greenpeace’s role.”