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Martech B2B Marketing Predictions

Predictions in practice: how can marketers do marketing better in 2024?

December 14, 2023 | 4 min read

Content and marketing experts explore key tech trends, how to plan your media mix, and the business needs that will shape the landscape in 2024, in on-demand webinar.


Experts look at the big trends and predictions for marketing in 2024

As we near the end of the year, the question on almost every marketer’s mind is, “How can we finish the year strong and set the stage for a powerful 2024?”

Join The Drum’s senior editor Jenni Baker, alongside Maren Seitz, senior director, Analytic Partners and Isadora Welby, marketing manager, The Drum to hear about the hottest topics of conversation in marketing for the year ahead, and six essential tips on how to get ahead.

They explore how different audiences – technology to media to brands – can navigate the big predictions for 2024 and create marketing strategies to set themselves up for success.

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Key topics include:

  • Tech talks: from AI to data privacy, predictive analytics and “building crystal balls”
  • Media mix: emerging media, the gaming goldrush and the new digital dynamics
  • Marketing must-haves: shaking up strategies with creativity and purpose

Watch the full webinar on-demand by completing your details below.

Martech B2B Marketing Predictions

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