Why the Brooklyn Film Festival's Gil's Grills changed minds on AI
The Brooklyn Film Festival and Havas New York have won the TV, Video and Film category at The Drum Awards for Creativity. Here is the award-winning case study.
The Brooklyn Film Festival is a prestigious, independent film festival that showcases films from around the world. For this, their 26th year, their task was to create promotional films to draw people to the festival.
Insight: A.I. is nothing new, but its threat to creatives is. Artists and creatives are feeling threatened by the latest wave of A.I. developments such as Chat GPT and Midjourney. Brooklyn Film Festival wants to show that human experience, good or bad, will forever give us the edge over computer generated creations.
Idea: A.I. is developing faster than ever. It has painted ‘original’ art, written a new episode of Seinfeld and composed a hit song. All while being readily available to the masses through programmes such as Chat GPT and Midjourney. To the Brooklyn Film Festival’s audience of filmmakers, artists and creators, the future seems to be less secure than ever.
Execution: Gil’s Grills A woman has to live her life with a grill permanently stuck on her teeth. She uses this life experience as inspiration to create a film better than A.I. ever could.
Results: The 2023 Brooklyn Film Festival saw ticket sales reach the highest level ever, and out of 42 physical screenings, 13 sold out completely with over 200 heads per screening. Across all 42 screenings, the festival recorded a record average attendance of 110 people per screening.