Ad of the Day: People realize the strangest things in trippy Trainline spot
The campaign is the work of the ad agency Dude London.
Trainline is going off the beaten track once again with its latest ad, featuring a woman in various situations realizing things about the world around her.
In the spot, she identifies that blinking is actually just clapping for the eyes, shoes are portable floors and that her future self is watching her through memories. Trippy stuff.
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It’s a tongue-in-cheek approach that has been working well for the brand. An ad released at the end of October saw a man become besties with Bigfoot.
Both are part of the ’Great Journeys Start with Trainline’ brand platform, with the latest execution running across connected TV, online video, out-of-home and digital-out-of-home in Rome and Milan.