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By Audrey Kemp, LA Reporter

October 6, 2023 | 2 min read

The ‘Sound is Power’ campaign is built on innovation and immersive audio, which are integral to both Glover’s musical expression and Bose’s consumer products.

Bose, a speaker and headphone manufacturer, has released ‘Sound is Power,’ a new ad campaign in collaboration with Donald Glover, the multi-talented artist known for his work in music, comedy and acting.

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The partnership comes as Glover prepares his return to music, as we learn in the ad. The camera follows Glover as he leads construction on a multimedia studio on his farm, giving fans an inside look into this chapter of his career.

From beginning to end, Glover dons Bose’s new QuietComfort Ultra Headphones. The headphones featured, which just launched late last month, boast ‘Bose Immersive Audio,’ which the brand says drops the listener to the center of the artist’s music.

‘Sound is Power’ builds on previous collaborations Bose has embarked on in recent months. In June, the brand teased Normani’s forthcoming track, Candy Paint, in an ad celebrating the artist’s craft.

The spot, ideated and developed with the creative agency Gilga, will run on TV, digital and social in the US and UK.


Agency: Gilga

Production/editorial: Doomsday Entertainment

Finishing/VFX: Foreign Xchange

Color: Trafik

Record & mix: Formosa Group

Music: RCA, Kolbalt

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Entertainment Marketing: Movies, TV, Music and Gaming Bose

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