The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Creative Creative Works Costa Coffee

Costa Coffee takes aim at pumpkin-spiced lattes this fall


By Hannah Bowler | Senior Reporter

October 5, 2023 | 2 min read

The UK coffee chain is leading a rebellion against the autumnal staple.

Costa Coffee billboards to promote its maple latte

Costa Coffee billboards to promote its maple latte / Costa

To promote its autumn range, Costa Coffee has dropped a tongue-in-cheek anti-pumpkin latte campaign to subvert fans of the seasonal drink.

It tasked the agency AnalogFolk to create the ’50 Ways To Leave Your Pumpkin Latte’ campaign, which includes a Google Chrome plug-in to replace any mention of pumpkin with Costa’s new autumn range, as well as social activity and digital billboard ads.

Once the ‘Pumpkin blocker’ has been installed on a desktop, every time a pumpkin would have appeared on someone’s search they will be served a Costa Coffee Autumn ad.

Costa Coffee has collaborated with established illustrators to produce bold placements that include copy such as ‘enjoy a drink that tastes like a warm hug and not a scented candle’ and ‘pumpkin lattes are so 2003.’

Costa Coffee billboards


Agency: AnalogFolk

Executive creative director: Colin Byrne

Creative lead: Matt Mitchell

Creative team: Phoebe Attridge, Alex Wood, Dani Arkless

Designers/illustrators: Eve McQuaid, Paul Woodward

Strategy lead: Cordelia Diamond

Strategist: Shruti Mishra

Business lead: Matt Roberts

Account director: Louis M Wood

Executive producer: Rosie Flood

Senior producer: Natalie Dobbin

Media buying agency: Essence MediaCom

Creative Creative Works Costa Coffee

More from Creative

View all


Industry insights

View all
Add your own content +