Costa Coffee takes aim at pumpkin-spiced lattes this fall
The UK coffee chain is leading a rebellion against the autumnal staple.
Costa Coffee billboards to promote its maple latte / Costa
To promote its autumn range, Costa Coffee has dropped a tongue-in-cheek anti-pumpkin latte campaign to subvert fans of the seasonal drink.
It tasked the agency AnalogFolk to create the ’50 Ways To Leave Your Pumpkin Latte’ campaign, which includes a Google Chrome plug-in to replace any mention of pumpkin with Costa’s new autumn range, as well as social activity and digital billboard ads.
Once the ‘Pumpkin blocker’ has been installed on a desktop, every time a pumpkin would have appeared on someone’s search they will be served a Costa Coffee Autumn ad.
Costa Coffee has collaborated with established illustrators to produce bold placements that include copy such as ‘enjoy a drink that tastes like a warm hug and not a scented candle’ and ‘pumpkin lattes are so 2003.’
Executive creative director: Colin Byrne
Creative lead: Matt Mitchell
Creative team: Phoebe Attridge, Alex Wood, Dani Arkless
Designers/illustrators: Eve McQuaid, Paul Woodward
Strategy lead: Cordelia Diamond
Strategist: Shruti Mishra
Business lead: Matt Roberts
Account director: Louis M Wood
Executive producer: Rosie Flood
Senior producer: Natalie Dobbin
Media buying agency: Essence MediaCom