By Amy Houston | Senior Reporter

September 19, 2023 | 2 min read

The flavor has become synonymous with fall, but the gin brand founder isn’t sold on it.

To celebrate Negroni Week, actor Ryan Reynolds is making his feelings about pumpkin-spiced drinks very clear.

Made popular by Starbucks, the cinnamon-spiked drink first came on the market back in 2003 and is one of the brand’s most popular seasonal offerings. But it doesn’t look like Aviation Gin will be following suit.

Titled ‘A Few Thoughts on Pumpkin Spice Season,’ the ad sees Reynolds mix a negroni cocktail while conveying his hatred for the Fall favorite. The spot comes from the actor’s own ag agency, Maximum Effort.

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