Samsung says that ‘size matters’ when it comes to phones

To do so, the team at Stockholm-based agency Animal created a black and white billboard to tout some ‘big news’.

Placed around the Swedish capital, one of the billboards initially draws attention with black and white typography and a rectangular corner feature that reads ‘for small pockets.’

Another execution on public transport sees a direct comparison between the two rival companies.

Ardelan Sohrevardi, head of marketing at Samsung Electronics Nordic, said: “We wanted the campaign to demonstrate our commitment to pushing boundaries and delivering experiences that resonate with modern consumers.”