Ad of the Day: deserted island billboard comes with a glass of wine
The campaign is for the brand Silk & Spice, and the out-of-home (OOH) activation is in an undisclosed location.
The ‘Meant to be Discovered’ billboard has a box built into it containing a real bottle of Silk & Spice wine, a corkscrew and a wine glass for those fortunate enough to find it.
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To coincide with the push, a film will be distributed on YouTube, Facebook and Instagram channels showing the billboard installed on the island.
Silk & Spice is a Portuguese wine brand imported and distributed in North America by Sogrape.
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“This is the first big digital campaign for Silk & Spice, a great milestone in its path of success,” said João Pedro Reis, head of marketing at Sogrape.
“It shows the brand’s ambition towards market expansion and to grow its awareness and reputation among consumers, getting closer and engaging them with its versatile range of wines.”
Credits
Client: Sogrape
Agency: Stream and Tough Guy
Production: Trix