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Spoof bus roof ad promotes Gymbox aerial classes


By Amy Houston, Senior Reporter

August 22, 2023 | 4 min read

The London company is pushing the latest fitness trend with an apparent unique ad placement (which has been revealed to be fake).

GYmbox - 01

Ad on a London bus / Gymbox

Aerial – which is performed on two hanging strips of fabric – is one of the fastest-growing fitness trends in the UK according to Gymbox, which is why the British fitness company has introduced aerial pilates and aerial yoga classes at its gyms.

To promote these new offerings, the brand claimed to have taken out an ad placement on top of a red London bus with the message: ’If you’re reading this, you’re a natural.’

Rory McEntee, marketing director at Gymbox, said: “With aerial classes allowing you to be suspended in the air, we thought the roofs of London buses would be the perfect advertising space for prospective class users. After all, it’s quite a unique place to feature an advert – almost as unique as our aerial classes!”

The Drum has had confirmation from British media company Global that the campaign was never actually booked and, in fact, uses a stock image. The same image has been used in a previous ad campaign for real estate company Zoopla.

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