Yeti campaign shows how its products stand the test of time

A series of posters from the American outdoor product maker showcases the environmental benefits of its hard-wearing items.

The campaign build’s on Yeti’s ‘built for generations’ platform / Yeti

A smiley face plastic bag might be the classic ‘to-go bag,’ but a Yeti tote is the ‘go-to bag’ according to its latest campaign highlighting the longevity of its products. The benefit to the planet of less single-use and disposable items is a bonus.

Another line reads ‘generations to break down’ below a picture of a polystyrene drinks cooler, while next to a Yeti cooler are the words ‘generations to break in.’

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The campaign build’s on Yeti’s ‘Built for Generations’ platform, which first launched in 2020.