The Drum Awards for Marketing EMEA - Awards Show

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By Amy Houston, Senior Reporter

August 14, 2023 | 2 min read

The highly anticipated ‘As Featured In’ campaign is its biggest marketing push to date, launching in 100 countries.

After teasing the launch on social media over the past week, McDonald’s has finally dropped the ad for its ‘As Featured In Meal’ campaign.

In the 60-second spot, fans of the fast food chain get a glimpse of the many times the Golden Arches have been mentioned in popular TV shows and movies.

Some of the featured titles include Friends, Loki, The Office, Coming to America, Fast and Furious and Space Jam.

Morgan Flatley, global chief marketing officer and head of new business ventures at McDonald’s, said of the project: “It’s not only our real-life fans who have a go-to order... for decades, our favorite movie and TV characters have, too. The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald’s references across the world of entertainment.”

Credits

Agency: Wieden + Kennedy NYC

Creative Creative Works McDonald's

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