McDonald’s teases ‘biggest campaign to date’
The 'As Featured In' campaign will launch across 100 markets on August 14.
Based on the idea that everyone has a McDonald’s order, even characters in the fictional world, the chain is tapping into all the many times its brand has popped up in movies and TV shows.
The brand began work on the idea in March, according to the fast food chain’s social media director Guillaume Huin, who has been teasing fans on X. He declared it was “McDonald's biggest campaign to date”.
The ‘As Featured In Meal’ will contain a collection of fan-favorite menu items that have made iconic appearances throughout film, television and music.
It’s part of the long-running ‘Famous Orders' campaign, which has seen global stars like BTS and Saweetie share their own McDonald’s orders which the public can then buy.
The marketing push for 'As Featured In’ will take place in 100 countries across the globe and include exclusive experiences for customers, custom merch and never-before-seen content.
The unique packaging will only be available this month, with the cups, bags and fry boxes showcasing a list of movies in which McDonald’s has been seen, such as Coming to America, Fast and Furious, The Office, and Space Jam. On each, a QR code will take users to the scene.
In a deal with Disney+ for the series Loki, the chain will play a unique role in the upcoming season by giving people a sneak peek via a themed AR experience on Snapchat. When fans scan the newly branded Sweet N’ Sour Sauce lid on Snapchat, they will unlock exclusive content developed by Marvel Studios, with new content available weekly throughout the promotion.
"It’s only our real-life fans who have a go-to order... for decades, our favorite movie and TV characters have, too,” said Morgan Flatley, global chief marketing officer and head of new business ventures at McDonald’s. “The As Featured In Meal is our biggest Famous Order yet, celebrating the most memorable McDonald's references across the world of entertainment.”
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8/10 The collab with Palace is also a part of the As Featured in campaign since Palace has consistently talked about us in their “iconic” descriptions associated to their collections. I cannot wait to wear it. pic.twitter.com/tJ7lPode7Y
— guillaumehuin (@HuinGuillaume) August 9, 2023
To coincide with the campaign, there will also be a partnership with London-based skateboard brand Palace on a merch line. The brand will also take over the very-first McDonald’s restaurant in the US, located in Downey, CA (10207 Lakewood Blvd, CA), with a pop-up fashion experience where fans can buy the merch.