Ad of the Day: Mona Lisa escapes for a long overdue easyJet holiday
Campaign for budget airline sees iconic artworks become travel influencers.
In this fun ad, popular tourist attractions become tourists themselves, breaking free from their frames and plinths to experience new places. Mona Lisa, Girl with the Pearl Earring, David, The Thinker and even a couple of cherubs learn what it’s like to fully immerse themselves in the joy of travel.
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Gabriella Neudecker, customer and marketing Director at easyJet, said: “We are so excited about our new brand platform. With this campaign, we have redefined the role of advertising at easyJet and taken it back to fundamental marketing principles. We know travel is a category where distinctiveness is a challenge, and we think this work makes easyJet more emotional and memorable than we’ve ever been before.”
Instead of creating the protagonists in digital form or using AI, easyJet and agency of record VCCP London opted to cast across Europe to find real people to capture the spirit of these icons experiencing travel for the first time.
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David Masterman, deputy executive creative director at VCCP, added: “Who better than someone who’s been stuck in one place for 500 years to demonstrate the powerful benefits of travel? We’ve freed them and turned them into travel influencers.”
The campaign will run for eight weeks across TV, broadcast video on demand (BVOD), online, digital out-of-home (DOOH), display and social.
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