The RAF reveals space defence duties in cinematic recruitment ad
Creative collective House 337 creates an out-of-this-world spot aimed at younger audiences.
‘The Force Protecting Space’ hopes to make people aware of the wide range of professions that can be pursued within the Royal Air Force (RAF).
The spot features a range of intense situations, including a high-tech control room where a team monitors a potential collision of a satellite and debris in space.
Tracey Broome, wing commander at the Royal Air Force, said: “The new creative for Royal Air Force Recruitment features our own service personnel who have cutting-edge technology at their fingertips, with a strong focus on the increasing role the RAF plays in protecting space, House 337 has created a message which will resonate with our target audience.”
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Alongside the TV ad, there is also an out-of-home (OOH) activation that invites people to discover more about “the force protecting space”, using a dramatic art direction style in the RAF colors of red and blue to continue the almost futuristic aesthetic.
Christopher Ringsell, creative director at House 337, said: “Per Ardua Ad Astra” – Through adversity to the stars. This is the motto that has served the RAF since it was formed in 1918. Never has this motto been more relevant than in the modern, future-facing RAF and their growing remit to protect Space.
“But protecting air and space isn't just down to the Pilots or UK Space Command, it takes a huge, combined effort from everyone. The people in the RAF really are the beating heart of the force and we want this campaign to give you a real feeling for how these roles and individual stories play out and overlap to complete tasks at hand for the greater good of the force, whatever the situation might be.”