Ad of the Day: RuPaul’s Independence Day ad stands up against anti-drag bill
Out-of-home activation in Times Square highlights how the Declaration of Independence was written by men in wigs, heels and tights.
In the heart of Times Square, RuPaul is encouraging people to support their local LGBTQ+ charity amid new legislation in the US that takes aim at drag performers, banning shows in any public space. In fact, The American Civil Liberties Union is currently tracking nearly 500 anti-LGBTQ+ bills in the country.
To show how ludicrous the censorship is, the bold billboard by creative agency Uncommon features an 18th-century painting of the Founding Fathers signing the Declaration of Independence, accompanied by a statement written in hot pink highlighting that drag is protected by the First Amendment just like creative expressions such as dance, fashion and music.
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Titled ’Drag is a First Amendment Right’, the campaign message states: ’In the 1800s, our founding daddies signed the Declaration of Independence wearing wigs, heels and tights. But in 2023, drag queens could be arrested for doing the same thing in public.’
The out-of-home activation is to promote RuPaul’s Werq The World tour and hopes to show the hypocrisy of right-wing figures using the Founding Fathers rhetoric to pass bills that go against the freedoms they fought for.
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