Playboy to launch contest among its creators in honor of Pamela Anderson’s 56th birthday
The contestants – each of whom produces content for Playboy’s OnlyFans-like creator platform – will recreate Anderson’s first Playmate photoshoot.
Playboy's creators will compete with one another in recreating the Baywatch star's '90s photos / Credit: Playboy
To celebrate Pamela Anderson’s 56th birthday on July 1, adult entertainment brand Playboy is challenging its content creators to recreate the actress’s most iconic moments.
Advertisement
According to the brand, each of the contestants will come from Playboy’s adult subscription platform, which launched in September of 2022 and calls socialite Jordyn Woods, actress Kaili Thorne and popstar Cardi B among its creators. Unlike adult subscription platforms such as OnlyFans, Playboy’s platform prohibits the sharing of porn.
Advertisement
Beginning July 1, Anderson’s birthday, Playboy creators will post to their Instagrams photos of themselves channeling one of Anderson’s images from her first pictorial as a Playmate in 1990. After that first shoot, Anderson posed for 14 Playboy covers – more than anyone else in the magazine’s history.
Each of the participants will caption their photos with an explanation about how and why Anderson inspires them. The contest’s six winners will be announced on July 11.
The campaign, created entirely by Playboy’s in-house team, represents part of the brand’s recent transformation and audience shift, which includes a push towards digital content as well as a more inclusive talent pool.
Suggested newsletters for you
In March 2020, Playboy ceased all print editions of its magazine, nearly 70 years after its debut. In July of 2022, Loren Pietra, vice-president of creator and influencer marketing at Playboy, told The Drum that Gen Z has been “gravitating” to Playboy’s reimagined brand because of its promotion of “social issues relating to personal freedoms and inclusion.”
For more, sign up for The Drum’s newsletter.