The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Author

By Amy Houston | Senior Reporter

June 27, 2023 | 2 min read

It’s to promote the new action thriller movie Extraction that’s available to watch on the streaming platform.

In a first of its kind, Netflix has unveiled a billboard that actually sweats. Placed on a busy side street, the out-of-home activation invited passersby to have a feel of its wet surface.

Developed alongside creative agency Omelet and production company UNIT9, the stunt uses a timed recycled water system.

This isn’t the first time we’ve seen a bodily-fluid-inspired billboard. Last year, an Elvie billboard peed on people to tackle incontinence taboos.

Credits

Brand: Netflix

Agency: Omelet

Production: UNIT9

Media: Rapport

Interested in creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

Creative Ad of the Day Creative Works

More from Creative

View all