Ad of the Day: A moist Netflix billboard lets you feel a sweaty Chris Hemsworth
It’s to promote the new action thriller movie Extraction that’s available to watch on the streaming platform.
In a first of its kind, Netflix has unveiled a billboard that actually sweats. Placed on a busy side street, the out-of-home activation invited passersby to have a feel of its wet surface.
Developed alongside creative agency Omelet and production company UNIT9, the stunt uses a timed recycled water system.
This isn’t the first time we’ve seen a bodily-fluid-inspired billboard. Last year, an Elvie billboard peed on people to tackle incontinence taboos.