Moving ad from Cadbury shows how imposter syndrome can affect all generations
Self-doubt not only impacts people entering the workforce, but it can also hinder older generations – as shown in this heartwarming video from the Mondelez-owned confectionery giant.
Cadbury Dairy Milk and VCCP have released the latest addition to the ‘There’s a Glass and a Half in Everyone’ ad series. ‘Speakerphone’ follows the concept of its predecessors ’Mum’s Birthday’, ’Fence’, ’Bus’ and ’Garage’, portraying a relationship and moment of connection.
The new spot, which was directed by Steve Rogers, evokes viewers’ emotions by telling a story about imposter syndrome through the lens of a father who has just started a new job. It shows the father is in his car as he receives a phone call from his son who asks him how his first day went. The parent shares his self-doubt and how he is much older than all of his colleagues before his son offers him the reassurance he needs and reveals to him where he keeps an emergency stash of Dairy Milk.
Executive creative directors at VCCP London, Chris Birch and Jonny Parker, commented on the new ad: “We have a lot of love for ’Speakerphone’, the fifth film in the ’Glass and a Half in Everyone’ series. It’s probably the simplest and yet most ambitious, given the feeling we’re after using just one (rather brilliant) actor and a phone.”
The video will run across TV, BVOD and YouTube.