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Marketing Negotiations: GroupM's Simon Thomas on the role of cultural considerations

May 17, 2023 | 1 min read

Simon Thomas, global director of audiences research at GroupM shares his insight in the latest episode of the Marketing Negotiations podcast.

Marketing Negotiations Simon Thomas

Marketing Negotiations, Simon Thomas

In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.

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