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Creative Creative Works Ads of the Week

Best Ads of the Week: Nike goes Jackass and beware Dove’s syringe billboard


By Amy Houston, Senior Reporter

April 12, 2023 | 6 min read

There's also Smol’s biggest marketing push to date which sees a washing machine vomit plastic and Baz Luhrmann’s latest Bombay Sapphire project featuring a robot.

Nike - 02

Nike’s NWSL spot / Nike

Every week, The Drum picks the top global campaigns from our creativity section.

This week, Jackass director Jeff Tremaine bulldozed a parked bus in Nike's National Women's Soccer League (NWSL) spot, Dove made a billboard out of syringes to pierce toxic beauty trends and this $25m campaign sees a father confront his son’s antisemitism.

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Nike: This Is Our Beautiful Game by Wieden+Kennedy

In its first ad campaign for the National Women’s Soccer League, Nike has taken a wrecking ball directly into the side of a bus.

Dove: Self-Esteem Project by David Miami and Ogilvy Toronto

Dove is once again moving the dial forward when it comes to conversations around toxic beauty standards, this time with a billboard made from syringes.

Foundation to Combat Antisemitism: Stand Up to Jewish Hate by Wunderman Thompson USA

In this hard-hitting short, viewers see a father take action after he finds his son’s antisemitic social media posts.

Smol: Sick of Plastic by Mother London

Smol shocked viewers with a grisly ad that sees a washing machine vomit various bits of plastic.

Bombay Sapphire and Baz Luhrmann: Saw This Made This

The drinks brand and Moulin Rouge director are revealing the fruits of last year’s creative call.

Tena: No Love Like It by AMV BBDO

Tena has presented the unvarnished reality of caregiving behind closed doors.

Aviation Gin: Rex Manning Day by Maximum Effort

Over the weekend, people around the globe celebrated Ramadan, Passover and Easter. Meanwhile, pop culture (and meme) fans celebrated Rex Manning Day on April 8.

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Inspire Medical Systems: Tattoo by space150

This ad sees a man with obstructive sleep apnea finally getting better sleep, opening up his schedule to remove a physical reminder of his previous marriage.

KFC: Nuggetmania by MullenLowe

KFC is celebrating the fact that its chicken nuggets have officially become a permanent fixture on menus nationwide with a chaotic campaign.

Aldi: Cinderella by TBWA/Paris

This fantastical Aldi ad centers on a modern retelling of the classic Cinderella tale as a lovelorn clubber goes in search of the woman of his dreams by way of a lost spangly shoe.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creative Creative Works Ads of the Week

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