By John Glenday | Reporter

March 29, 2023 | 2 min read

McDonald’s is intent on making audiences fall in love with a tottering tower of steak patties loosely mortared together with mayonnaise and salad.

The jawbone-dislocating feast in a bun is the subject of a new film by Leo Burnett, which slows the world of fast food down to a sensuous crawl through the depiction of a variety of customers savouring their first bite.

Already available in restaurants the latest menu item is the hero of a series of lingering takes as people savour the moment to drop what they’re doing and tuck in, including the obligatory finger-sucking.

In a statement, McDonald’s wrote: “The film highlights everything fans love McDonald’s: the juicy tender patties, the soft bun… The Steakhouse Stack has all of that, plus a few extra ingredients for an even more indulgent flavour. It’s everything you’d want in a great McDonald’s beef burger, and then some.”

The short film will be backed up by radio, social, digital, press and OOH appearances.

Leo Burnett previously raised eyebrows with an advert that studiously avoided mention of either a McDonald’s restaurant or its food.


Campaign name: Steakhouse Stack

Client: McDonald’s UK

Advertising agency: Leo Burnett UK

Chief creative officer: Chaka Sobhani

Executive creative director: Mark Elwood

Creative director: James Millers, Andrew Long

Creative: Owen Jenkins, Helen Rogerson

Creative director of design: Dave Allen

Head of planning: Tom Sussman

Senior planner: Elly Fenlon

Business director: Jay Perry

Account director: Sam Cowley

Account manager: Florence Potter

TV producer: Graeme Light

Project manager: Laura Taylor

Media buying agency: Omd

Media planner: Lewis Michael

Production company: MJZ

Director: Joy Kilpatrick

Producer: Nicola Dempsey

Editor: John Mayes of Marshall Street Editing

DoP: Alex Barber

Colourist: Stef Perry of Framestore

Post-production company: Framestore (Darran Nicholson/Flame)

Sound engineer: Jake Ashwell of 750MPH

Photographer: Scott Grummett

Marketing Brand Purpose McDonald's

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