Best Ads of the Week: Olivia Wilde’s debut for Amazon and Coke brings art to life
There's also a surreal AI-generated ad from Visit Denmark that brought the Mona Lisa to life in a cheeky way, plus Willie Nelson and Samuel L. Jackson go on the road again for Capital One.
Olivia Wilde’s first spot for Amazon / Wieden+Kennedy
Every week, The Drum picks the top global campaigns from our creativity section.
This week, a young girl rocks her mustache in Olivia Wilde’s first spot for Amazon which made its debut during the Oscars, an Andy Warhol print comes to life in Coke’s artistic film and Ryan Reynolds teamed up with Jimmy Kimmel on this pseudo-documentary for Autodesk that honored the life of a Hollywood 'legend'.
Amazon: Tache by Wieden+Kennedy
This Amazon spot is the first in a series of ads from Don’t Worry Darling filmmaker Olivia Wilde and is part of the ‘It’s On Prime’ campaign.
Coca-Cola: Masterpiece by Heads Up Production
A young artist’s imagination is brought to life in Coca-Cola’s latest global ad titled that features iconic works of art such as JMW Turner’s ‘The Shipwreck’ and Van Gogh’s ‘Bedroom in Arles’.
Autodesk: Hollywood Legend Otto Desc by Maximum Effort
Hellboy actor Ron Perlman, Cocaine Bear director Elizabeth Banks and Elvis cinematographer Mandy Walker all give props to Hollywood ‘legend’ Otto Desc in this spoof spot.
Capital One: On the Road Again by GSD&M
Credit card company Capital One celebrated its 13th year as the NCAA March Madness tournament sponsor with a star-studded campaign featuring Samuel L. Jackson, Spike Lee, Charles Barkley and more.
Visit Denmark: Tourist Attractions by Brandhouse/Subsero
Famous attractions were brought to life using deepfake technology, with the film script being written by ChatGPT.
B&Q: Ease by Uncommon
This campaign was shot by renowned New York Times photographer James Day.
Irn-Bru: Wire by The Leith Agency
Scotland’s ‘other national drink’ doesn’t care what you think it tastes like, as long as you think it’s great.
Guinness: Holding Out For a Zero by AMV BBDO
Stout brand Guinness unveiled its latest no-alcohol ad, featuring the instantly recognizable voice of 80s power ballad queen Bonnie Tyler.
Amazon: Comic Relief by Hannah Lemon
London-based miniatures artist Hannah Lemon created a stop-motion animation to mark Amazon being named as an official partner of Comic Relief.
Estrid: For Human Beauty by Estrid
To celebrate beauty regardless of race, gender, religion or sexual orientation, Estrid has developed a creative platform that features author Florence Given, activist and model Munroe Bergdorf, trans visibility activist Gialu Mx and queer, body positivity influencer Enam Asiama, among others.