Stop-motion short reveals Amazon as official Comic Relief partner
This year’s iconic red noses were developed by legendary iPhone designer Sir Jony Ive.
As the UK gears up to fundraise for this year’s Comic Relief efforts, London-based miniatures artist Hannah Lemon has created a stop-motion animation to mark Amazon being named as an official partner.
In the spot, a package is delivered from the retail giant straight to the doorstep of the buyer's house, where the box magically opens up and a huge red nose springs up from inside.
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On the campaign, Lemon stated: “The world has had a difficult time over the past few years and I think that we all need to do what we can to help each other out where we can. The way that I can make difference is by providing some entertainment by sharing my art whilst supporting a charity that has such an impact in the UK and around the world.
“It is an honor to be working with and promoting such a national institution and something that is so loved. If my work encourages more people to buy a red nose through Amazon and donate to Comic Relief, that makes me very happy and I’m glad to be a part of that journey.”
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In total, the build took over 72 hours to make, not including the time to shoot it and edit. It was a first for the artist, who hadn’t worked on a stop-motion animation until now. Lemon had to learn on the job, piecing together 120 photos for a 10-second video.
“I started by sketching out ideas of the scenery and the storyboard to get an understanding of how to best show off the hero of the piece, the red nose whilst incorporating Amazon’s iconic delivery service. I love comparing the initial sketches and the end result.
“In this case, I started the build by hand carving each individual brick into the wall of the house to give it the feel of a real wall and then moved on to the greenery of the garden. I really enjoyed making the signature Amazon boxes, the red nose and of course the potted plants which are my specialty.
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“For the stop motion animation, I had to make eight Amazon boxes and six red noses for each stage of the opening process so instead of moving each piece during the unwrapping, I replaced it with a new piece. Both the box and the red nose case are made from recycled paper and card, the roof is made out of old sandpaper, soil for the potted plants is used tea leaves that have dried. I love using materials that I find lying around or from offcuts.”
Speaking of the iconic nose, this year, the charity enlisted product designer and Apple alumni Sir Jony Ive to give the recognizable nose a new look. Now, the merchandise starts as a tiny, flat crescent and springs into a honeycomb-paper sphere.
In addition to selling the Red Noses, Amazon has donated £1.8m to support Comic Relief-funded projects across the UK and around the world since last November.
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