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By Danielle Long | Acting APAC Editor

March 13, 2023 | 2 min read

Standing out in one of the world's most populous nations is no small feat. So, to highlight one of its most popular products, Indian stationery brand Linc has created a series of epic illustrations to showcase the effectiveness of the Deli Highlighter.

The illustrations, created by Wunderman Thompson Kolkata, depict two of India's biggest events and congregations of humans: Kumbh Mela, the world’s largest gathering of devotees; and Dharavi, Asia’s largest slum.

To bring these frenzied and chaotic scenes to life, the brand has created epic-sized illustrations depicting a bird’s eye view of the huge crowds. Each image is black and white, except for one small character, coloured with the Deli Highlighter to drive home the message of its effectiveness.

Deepak Jalan, MD, Linc Pens, says, “Linc, as a company has always stood for uniqueness, both in the way it designs its products, and the way it reaches out to its consumers. These stunning illustration-based ads for Deli Highlighter is yet another such campaign to create top of mind awareness of the brand, in a creative way."

Wunderman Thompson Kolkata, said the campaign aimed to demonstrate the impact of the highlighter in a simple, impactful yet, extraordinary way.

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