Amid recession and uncertainty, what will lead agencies through 2023?
The world seems to have been in constant crisis for the last few years, with pandemic, war, supply-chain issues, inflation and recession. This episode features agency senior leaders and will focus on the bigger picture of the most essential ingredients to stability and recovery for agencies.
Senior reporter for The Drum Chris Sutcliffe is joined Roberto Amerighi, co-founder and CFO, GreenJinn Ltd; Mike White, CEO, Lively Worldwide; and Sophie Lean, head of strategy at M&C Saatchi London, to discuss:
- Agencies of all sizes have had to face numerous crises over the past few years - and 2023 looks like it will be much the same. Are agencies in a good position to face the chill of a cost of living crisis?
- What skills are agencies flexing or developing on behalf of their brand partners, who are just as exposed to the challenges in 2023?
- What changes are agencies making internally to ensure that their staff are protected from the worst of the challenges?
- Finally, how optimistic is the panel about the industry's ability to make a difference to brands and the public over the course of the year?