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The Drum Awards Brand Strategy Awards Case Studies

Rabbit Care get the jump on banking rivals with a digital advertising award

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By Awards Analyst, writer

December 6, 2022 | 3 min read

Grow Agency acting for Rabbit Care won at The Drum Awards for Digital Advertising APAC 2022 in the Finance and Professional Services category for its Banking Comparison Platform Partnership campaign. Here, we find out more about what went into this successful project.

Rabbit Care

Rabbit Care get the jump on banking rivals with a digital advertising award

Rabbit Care achieved cut-through in the financial services sphere by showcasing how its in-house CareOS tech platform can fulfill the demands of the credit card market.

The Brief

Grow Agency was tasked with spearheading a promotional campaign for Rabbits ’Flash Sales’ incentive scheme, clueing in customers to partner Citibank’s credit offers.

The Idea

Harnessing Rabbit Care’s proprietary CareOS technology the campaign utilizes customer data via media channels to provide localized product matching with consumers across Thailand.

This utilized in-house data on income, age, gender, location and work experience to target individuals most likely to be approved for a credit card. These were then targeted on Google, Facebook, email and the Line messaging app.

The Results

Grow Agency claim to have provided Citi with the highest-ever wallet share given its marketing budget. Rabbit Care meanwhile was able to achieve a five-fold increase in page traffic, generate three times the number of leads, increase the booking rate six times over and attain month-on-month revenue growth of 400%. Moreover, month-on-month profits growth from the 2-week promotional campaign alone hit 3700%, an all-time high.

This campaign was a winner at The Drum Awards for Marketing 2022. You can see all the winners here. The Drum Awards for Marketing are currently open for entry. Find out how you can enter now.

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