Brands react on social as Liz Truss resigns as UK prime minister
As the Conservative party leader resigns after a tumultuous 45 days as PM, we take a look at how brands have been responding to the news on social media.
Can Liz Truss outlast a lettuce? The answer, it turns out, is no
It was a short-lived leadership – the briefest premiership in British history – and resulted in catastrophic damage to the UK economy and further diminished trust in the current government.
Despite the doom and gloom, Twitter users have once again risen to the challenge to offer some respite from what is fast becoming the most farcical few weeks in political history.
Here, The Drum rounds up some of the best brand reactions so far – many of which reference tabloid newspaper the Daily Star’s live YouTube feed, which had been showing a 60p lettuce next to a photo of the British PM while posing the question: can Liz Truss outlast a lettuce? The answer, it turns out, is no.
EXCLUSIVE: Sauces close to the Daily Star Lettuce have shed some light on its political future.#GeneralElection2022 https://t.co/J2LABoh6Dz— Daily Star (@dailystar) October 20, 2022
A lot of the commentary online so far has revolved around the little green fella.
Lettuce at 58p – a good buy
Liz Truss at Number 10 – a goodbye— @LidlGB (@LidlGB) October 20, 2022
What a great day to be a lettuce— Aldi Stores UK (@AldiUK) October 20, 2022
Time to reload. Next lettuce is on the way, @DailyStar pic.twitter.com/c0wCx3691u— Deliveroo (@Deliveroo) October 20, 2022
Online movie platform Mubi, meanwhile, has also chimed-in with this tweet.
DECISION TO LEAVE. In cinemas now. https://t.co/3Tkz0CePuP— MUBI UK & Ireland (@mubiuk) October 20, 2022
Online game Old School RuneScape offered Truss a fresh start.
Looking for a Fresh Start, @trussliz?
We've got a fresh economy, where you can really make a difference! This essential catering worker needs a helping hand during this cost of living crisis, he can't even afford his own ingredients!
https://t.co/T2jXDUS5jm pic.twitter.com/4hpdb8NZ4C— Old School RuneScape (@OldSchoolRS) October 20, 2022
Ryanair joined in the fun too, of course.
October 20, 2022
Thomas Cook posted this cheeky Instagram story.
Em-Boris-ing: Paddy Power poked fun at Number 10 with this billboard.