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Brands react on social as Liz Truss resigns as UK prime minister


By Amy Houston, Senior Reporter

October 20, 2022 | 7 min read

As the Conservative party leader resigns after a tumultuous 45 days as PM, we take a look at how brands have been responding to the news on social media.

Daily Star's lettuce

Can Liz Truss outlast a lettuce? The answer, it turns out, is no

It was a short-lived leadership – the briefest premiership in British history – and resulted in catastrophic damage to the UK economy and further diminished trust in the current government.

Despite the doom and gloom, Twitter users have once again risen to the challenge to offer some respite from what is fast becoming the most farcical few weeks in political history.

Here, The Drum rounds up some of the best brand reactions so far – many of which reference tabloid newspaper the Daily Star’s live YouTube feed, which had been showing a 60p lettuce next to a photo of the British PM while posing the question: can Liz Truss outlast a lettuce? The answer, it turns out, is no.

A lot of the commentary online so far has revolved around the little green fella.

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Online movie platform Mubi, meanwhile, has also chimed-in with this tweet.

Online game Old School RuneScape offered Truss a fresh start.

Ryanair joined in the fun too, of course.

Thomas Cook posted this cheeky Instagram story.

Thomas Cook 01

Em-Boris-ing: Paddy Power poked fun at Number 10 with this billboard.

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