Halloween’s scariest products, from Baskin ghost pepper ice cream to Heinz blood ketchup
Spooky season is upon us. To kick it off, The Drum has uncovered the most petrifying product launches thus far.
Heinz’s ‘blood’ ketchup bottles make a spooky return this October / Credit: Heinz
1. Heinz brings ‘blood’ ketchup bottles back from the dead
Heinz has brought its limited-edition ‘blood’ ketchup bottles back to life, made available at retailers nationwide for $2.99 in 20oz bottles. However, this time the brand also recruited TikTok star EJ Marcus to play the role of Toby in a mock-PSA film. Toby is a reformed vampire who has given up the traditional vampiric lifestyle for a peaceful, vegetarian one that embraces Heinz ketchup.
The film, created in partnership with Wieden+Kennedy New York, premiered on October 2 during the premiere of the new series Interview with the Vampire and across social media with the #HeinzTomatoBlood hashtag.
2. Baskin-Robbins screams for ‘ghost pepper’ ice cream
Baskin-Robbins dares you to try its new flavor of the month, Spicy ‘n Spooky. The unique flavor blends white and dark chocolate with ghost pepper and spicy blood orange flakes for a scary good combination.
To spark curiosity in customers, Baskin-Robbins worked with 22Squared on an in-person activation. A Los Angeles-based Baskin-Robbins store features a “scream booth” to capture customers’ first bites and share them on social media. The first 31 customers will also receive a pre-loaded gift card for free. Those far away from the LA area are encouraged to participate by sharing their own Spicy ‘n Spooky reaction video on social media for a chance to win a promo code and gift card.
3. Post releases frightening Fruity Pebbles
As Fred Flintstone may say during Halloween, “Yabba dabba boo.” This month, Post Consumer Brands introduced a new, limited-time cereal: Spook-tacular limited-edition Fruity Pebbles Cereal. The cereal will have the same fruity taste brand loyalists love, but with a mixture of festive orange and purple flakes. The box also features Fred Flintstone and the product’s namesake character, Pebbles, dressed up in costume.
The new cereal will be available for a limited time at retailers nationwide in 10oz and 18.5oz sizes, while supportive content will be shared via Post’s and Pebbles’ social media channels.
4. Die laughing while playing Hasbro’s ‘Love is Dead’ game
Hasbro has a brand-new party game for teens and adults perfect for spooky game nights: Love is Dead. Designed to get players ‘dying’ of laughter, the new strategy card game is inspired by modern dating themes, such as ‘ghosting’ and the search for a new ‘boo’ – because the only thing scarier than Halloween is dating.
Players may match with AJ, who’s only looking for a date to a funeral, or Niah, who is known to ghost people based on their zodiac sign.
Love Is Dead is now available at Walmart and Target.com.
5. Get ghoul-glam with Revolution’s ‘Beetlejuice’ makeup collection
Makeup! Makeup! Makeup! Revolution Beauty and Warner Bros Consumer Products have jointly unveiled a Beetlejuice-themed makeup collection for those seeking to be the ghost with the most this season.
Available exclusively on revolutionbeauty.com and at Walmart stores, the pinstriped collection comprises 18 products priced at $5-15. Products include a ‘Recently deceased highlighter palette’ and a lipstick in the color ‘Lydia’s bright red.’