Creative Creative Works Hygiene

Wet wipe brand admits ‘Shoreditch is full of a**holes’ in butt-cheeky OOH campaign

By Taruka Srivastava | Freelance journalist

August 31, 2022 | 2 min read

Eco-friendly wet wipe alternative brand Wype has rolled out its cheeky first out-of-home (OOH) campaign in London to drive brand awareness and break the bathroom stigma.

Wet wipe brand admits ‘Shoreditch is full of a**holes’ in butt-cheeky OOH campaign

Wet wipe brand admits ‘Shoreditch is full of a**holes’ in butt-cheeky OOH campaign

The campaign aims to urge people in London to stay truly clean ‘down there’ and to break the stigma by using a cleverly-placed ‘ass-terisk’ in eye-catching slogans with the message: ‘Shoreditch is full of a**holes. Someone has to keep them clean. Natural gel to upgrade your loo roll. Wype*’

As the brand looks to expand into new product ranges this fall, the updated creative is aimed at attracting new audiences and creating a fun and approachable dialogue around traditional bathroom taboos.

Wype’s signature organic cruelty-free gel is easily applied to toilet paper, letting it become boosted with extra cleansing, soothing and moisturizing power.

Wype also recently launched a subscription service last week, which offers customers a 10% discounted starter kit, with a twin pack of refills delivered every four months for £12 (just £3 per month). The subscription service is fully customizable so customers can change the frequency of orders and add extra items including extra refills and Wype’s on-the-go mini. In addition, customers can easily skip or delay their repeat orders with a single-word SMS.

Creative Creative Works Hygiene

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