By John Glenday, Reporter

August 20, 2022 | 3 min read

Kevin Bacon’s screen career is in freefall for his latest EE stunt in which the actor is seen dropping out of a tempestuous sky to deliver his latest telecoms message.

’Parachute’ sees Bacon draw a parallel between skydiving and the knot in your stomach that accompanies running out of data, arguing that no one need endure the sensation of uncontrolled panic with EE.

Taking a tumble before arresting his descent with an EE-branded parachute, Bacon informs UK customers that backup data on essential apps such as WhatsApp and Maps is safe, even after they exceed monthly data caps.

Pete Jeavons, marketing communications director at EE, said: “As Kevin expertly shows in our latest campaign, with Stay Connected Data, our customers can relax knowing they can always stay connected on the most essential apps with unlimited backup data – just in case their data ever runs out. Whether you need to instant message your loved ones on WhatsApp or are in desperate need of finding your next destination on Maps, EE has you covered.”

Premiering during the Epic Game Show on August 20, the 30-second TV campaign has been produced by Saatchi & Saatchi London, with accompanying out-of-home, video-on-demand and social.

Bacon’s most recent small screen appearance saw him set up an air traffic control tower in a suburban family home to demonstrate the capabilities of EE’s fiber broadband.


Chief creative officer: Franki Goodwin

Executive creative director: Will John

Creative director: Sam Ball

Creatives: Dominic Martin, Pat Burns

Planning director: Jessica Bird

Senior social strategist: Ciaran McManus

Managing partner: Jonathan Tapper

Business lead: Charlotte Elwig

Senior account director: Libby Conroy

Account manager: Tilda Raphael

Agency producer – TVC: Alex Pemberton

Agency creative producer: Callum Procter

Media buying agency: Essence

Media planner: Grace Murphy

Production company: Rattling Stick

Director: James Gray

Director of photography: Chayse Irvin

Exec producer: Stuart Bentham

Producer: Amy Appleton

Service company: Superprime

Editor: Bill Smedley @ Work Editorial

Post production company: The Mill

Colour: Peter Oppersdorff

VFX: Guy Lubin

Audio: Mark Hills @ Factory

D/OOH producer: Adrian Reilly

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