EE has shown off the capabilities of its Full Fiber Home broadband by successfully landing a plane over the network to demonstrate its power and reliability.
The stunt saw the telecoms provider take over the dining room of a family home, transforming it into a makeshift air traffic control center capable of relaying information between the plane and Cambridge Airport to see it land safely.
A TV advert documents this remote activity as the Saley family continue their online lives, with the children playing their PlayStation and both parents happily browsing their laptops, tablets and smartphones – all on the same network.
Starring Kevin Bacon, the campaign premieres during Coronation Street tonight at 7.45pm and dovetails with a nationwide out-of-home (OOH) campaign that hammers home the proficiency of EE’s broadband network.
Pete Jeavons, marketing communications director at BT and EE, said: “Our new campaign is all about EE broadband that can handle anything you throw at it, and this real-life demonstration helps to communicate that in a really exciting way. In today’s connected family home, we know how many devices can be online at one time and this is increasing all the time, so this demonstration was about showing that despite how many devices are already relying on EE Full Fiber, the broadband can still cope with so much more.”
Developed by Saatchi & Saatchi London, the campaign was produced by Academy Award-winning director Tom Hooper.