Ad of the Day: Nike taps Virgil van Dijk to help families find ‘magic in the mundane’
Marking the start of the new school year, Nike has launched a campaign that it hopes will inspire kids and parents alike to find magic in the mundane.
‘Never Done Playing’ is a series of films and photography that features families transforming boring, everyday chores into play and showcasing how normal tasks can be turned into a form of sport. The spot stars Dutch footballer Virgil van Dijk and his family.
The accompanying photo series shows van Dijk gardening, before being enticed into an epic game of backyard football with his daughters.
Credits
Creative consultancy: Soursop
Executive creative director: Ravi Amaratunga Hitchcock
Creative director: Francesca Marchesi
Writer: Will Lowe
Art director: Salvatore Gullifa
Junior art director: Tom Sutcliffe
Account director: Roos Verheyen
Producer: Elissa Singstock
Managing director: Abi Leah
Photography: Lucas Garrido
Production studio: Kode
Director: India Rose Harris
Producer: Amalia Rosen Rawlings
Executive producer: Jack Goodwin
Production manager: Claire Adcock
Service production company: Palma Pictures
Palma Pictures producers: Theresa Lucas, Nina Alkan, Elizabeth Crego, Vita Lains and Jeremy Barnes
DOP: Tristan Chenais
Production designer: Shaun Fenn
Movement director: Amanuel ‘AK’ Kahsai
Choreographer: Suzette Brissett
Wardrobe stylist: Juliana Laporta and Ben Caldwell
Hair and make-up: Olivia Nwachukwu
Stills producer: Christine Pagliarini
Photographer: Lucas Garrido and Alma Debenath
Editor: Brendan Jenkins @ Ten Three
Edit assist: Jules Bayer-Crier
Post and online: No8
Color: Tim Smith @ No8
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